Finding the right fundraiser for high school groups is not an easy thing to do. Motivating a high school student to participant in a fundraiser is an even tougher thing to do. High school fundraisers are a different animal compared to the fundraisers run by the middle schools and elementary schools. The main difference is that the fundraisers are not run by a parent organization such as a PTA or PTO. The students run these fundraisers, so relying on the parents to be the driving force of these fundraisers are unrealistic.
School-wide high school fundraisers do not work. High school fundraising is more segmented to smaller groups. Sports teams, school clubs, student councils, etc. are the types of groups where this type of fundraising works. Smaller groups have participants that will see the benefits of there hard work. Whether it’s new uniforms for the football team, traveling expenses for the debate club or costs related to the prom, these are the types of achievable goals which high school fundraisers are designed for. There must be a specific purpose and this must be relayed to the participating members for a fundraiser to be successful.
Top 3 selling programs for high schools:
Tips for running a successful high school fundraiser
1. Offer realistic incentives. Finding the right way to motivate high school students can be a challenge, but we find that the incentives that work are the one that are of practical use. We recently worked with a school for the Junior Class fundraiser and they offered free prom tickets to the top 5 sellers. Their sales tripled from the previous year. Another group offers an iPod to the highest seller and iTunes discount cards to the next top 10 sellers. The point is to find the right thing that will motivate the student to participate. Find a motivator they actually care about.
2. Use social marketing to your advantage. Many groups are now using social marketing tools such as Facebook and Twitter promote their fundraisers. This is a great way to get the word out to the community, as well as convey the message and goals of your fundraiser.
3. Run a unique program. Make sure that none of the other groups are running the same program. I know this sounds simple but we’ve had groups run into this problem before. So do your research to find out what other groups are doing to avoid any conflicts.