Why is Cookie Dough such a profitable fundraiser?
Fundraising trends come and go, but the most reliable fundraiser the past two decades has been cookie dough. And there’s no sign of this trend changing anytime soon. Cookie dough has consistently been a top seller since the early 90’s. The simple answer is that every loves cookie dough. It appeals to every demographic across the board.
There many products in the fundraising industry that I feel are lacking in quality, but cookie dough is not one of them. The quality of cookie dough is outstanding and the fundraising retail price is not out of whack compared to what you pay for in the supermarkets. Consumers are conscious of this point and the numbers back this up on the cookie dough fundraisers.
Schools are looking for proven fundraisers that have a history of high sales and cookie dough rarely disappoints. Some schools have wellness policies where they are unable to sell food products, and we completely understand this position. That’s why we offer on “no trans fat” cookie dough. Schools appreciate the healthier cookie dough option.
We are always adding new and unique fundraising programs, so our product line is constantly evolving. But, cookie dough will continue to remain a staple of our product offerings as long as our customers still want it.
So the secret is having a good quality product at a fair price point. Plus, it’s a product people really enjoy buying. I know it sounds simple, but many fundraisers lose sight of these simple points and it shows in the bottom line. Cookie dough fundraisers will always have a place in the fundraising industry.