Fundraising Profit Mystery

Why some groups miss the point when it comes to fundraising profit margins

It’s easy to fall into the bad habit of counting only fundraising profit when you do the math on your campaign’s success. After all, it’s a FUNDraiser, right? What else matters but the funds? Plenty!

We get calls all the time from fundraising chairpeople saying “We won’t even consider your company if it’s not 50% profit.” We find demands like this misguided. We do agree that groups need to maximize their margins and find the best profits available to them, but the focus should be finding the program that is the best fit. And we can honestly tell you that a higher profit program, doesn’t always lead to raising more money. In fact, in many cases, it’s the opposite. Would you rather sell $5,000 worth of product and keep 50%, or sell $10,000 worth of product and keep 45%? It’s all about quality and what your community will support. Continue reading →

How to Be a Confident Fundraising Chairperson from Day One

There is no more overwhelming moment than the one between becoming the Fundraising Chairperson, and rolling up your sleeves to dive in.

Don’t worry! The water’s fine…

If you just take the first few steps, you can feel confident and successful right from the start. Continue reading →

Fundraising Tips for Chairperson

There are plenty of compelling causes out there to support. . It says something when someone chooses to volunteer their time and energy to support your organization. They have made a conscious decision that your cause is worth their time.

Now it’s time to keep them involved!  One of the roles of a chairperson is to keep people engaged, and to reinforce their decision to support your group. Continue reading →

Resume Energy from Your Fundraising Break

Why is your group fundraising? Are you running a fundraiser because that’s what has been done for as long as anyone can remember? If your fundraising program has been going like clockwork – year after year – you may want to consider a break. A Fundraising Jubilee year, if you will. Pause in your fundraising efforts to reevaluate your campaigns and give the respite your volunteers and supporters’ need. Continue reading →