Today is the first day of summer 2013. The Google Doodle of the day illustrates a perfect summer day for kids and parents. Generally, the fist day of summer occurs around June 20th or 21st, and it is called summer solstice. On this day, the sun reaches the farthest point north from the Earth’s equator. Continue reading
Fundraising Tips: How to Use Photos Effectively
If the old adage is true –a picture is worth more than a thousand words – imagine how many dollars it might be worth!
When used in the right way, photos can help bring your cause to life. They can also help you create a powerful thank you letter, showing the results of the effort and fueling enthusiasm for next year.
Unfortunately, photos can also send the wrong message. They can make your cause seem frivolous, or otherwise upset your potential customer or donor.
Here are a few do’s and don’ts for using photos to your advantage and avoiding the pitfalls: Continue reading
School Principals vs. Parent Groups: How to Keep the Peace Between the Principal and the PTA-PTO
In the best of worlds, principals and parent groups work together as partners. They provide mutual support and achieve goals together. But what can you do if it doesn’t work that way in your school? Maybe the principal wants to call all the shots – and runs over the parent group? Or the parent group doesn’t include the principal in the decisions?
Either way, when the two aren’t in synch, students suffer – and something should be done.
Hopefully, your PTO-PTA has a set of bylaws that lays out how to handle decision-making…including any dissension among the parents, or with the school. Just like the country refers back to the Constitution, you can rely on your group’s bylaws to work out most challenges. Continue reading
Why Having a Fundraising Database?
The Importance of Maintaining Accurate Lists of Past, Present and Potential Supporters
Ever wonder how fundraising pros seem to raise a fortune and make it look easy? How they can send out one letter or email and easily raise money, attract volunteers, and get a campaign instantly off the ground?
There is a secret.
Fortunately, you don’t need to be a pro to use it!
It is the power of the database. Continue reading
Fundraising Profit Mystery
Why some groups miss the point when it comes to fundraising profit margins
It’s easy to fall into the bad habit of counting only fundraising profit when you do the math on your campaign’s success. After all, it’s a FUNDraiser, right? What else matters but the funds? Plenty!
We get calls all the time from fundraising chairpeople saying “We won’t even consider your company if it’s not 50% profit.” We find demands like this misguided. We do agree that groups need to maximize their margins and find the best profits available to them, but the focus should be finding the program that is the best fit. And we can honestly tell you that a higher profit program, doesn’t always lead to raising more money. In fact, in many cases, it’s the opposite. Would you rather sell $5,000 worth of product and keep 50%, or sell $10,000 worth of product and keep 45%? It’s all about quality and what your community will support. Continue reading